Why do I need a website if I have Instagram?
- simply.ld
- Jan 13
- 2 min read
Good question, here are my thoughts on that:
Of course, Instagram is a very good and, above all, free way to represent your business. After all, it offers a huge reach, enables direct interaction with followers, and is perfect for showcasing your products or services.
But what happens if your account gets hacked or accidentally deleted? What if all the valuable work you've invested over months or years just disappears?
For this very reason, and many others, I’ve compiled the key arguments here as to why you should no longer do without your own website:
1. You have full control over your branding
With your own website, you can fully control your brand identity. You decide the design, structure, and content. On Instagram, you are limited by the platform's templates and layout. Your website gives you the freedom to design it exactly according to your vision and requirements, so it fits your business perfectly. Additionally, you can integrate features such as an online shop, booking systems, detailed product pages, or blog posts that highlight your expertise. You can also include contact forms to collect inquiries directly or showcase special offers and campaigns that directly address your target audience.
2. A website is your long-term digital foundation
Instagram can be fast-paced – algorithms change, trends come and go, and the platform could undergo significant changes in the future. Your website belongs to you and is independent of external platforms. It remains constant and reliable as the digital foundation for your business. It is also less vulnerable to the fluctuations and uncertainties associated with social media platforms.
3. A website strengthens your trust and credibility
While Instagram is a great way to interact with your community, potential customers often look for a website to learn more about your business. A professionally designed website gives your business more credibility and signals that you mean business. It is a place where interested people can find detailed information about your offerings, your philosophy, and your business – without distractions from ads or other posts.
4. Better SEO (Search Engine Optimization)
Without a website, it’s difficult to become visible in search engine results (e.g., Google). With a website, targeted SEO strategies can be implemented to increase your visibility on Google. This means you’ll attract more clicks to your site and draw potential customers' attention to your offerings.
5. More reach and flexibility
Instagram is a great platform to raise awareness of your brand, but it is also a platform with a specific audience and an algorithm that may not always give you the reach you desire. A website is an unlimited, freely accessible platform that you can expand as you wish to reach more people.
Conclusion: Instagram is important, but a website is essential!
Instagram can play an important role in your marketing strategy, but a website offers you the long-term advantages of control, credibility, and growth potential.
It is the perfect complement to your social media presence and ensures that your business is professional and prepared for the future.
Ready for a website that strengthens your brand and takes your business to the next level?
Contact me, and together we’ll develop a website that perfectly suits you and your business.
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